COMMERCE

DEPARTMENT OF COMMERCE

Name of the department: COMMERCE
Year of Establishment: 1974
Names of Programmes offered: B.Com

B.Com (General)
B.Com (Vocational)
Certificate Course on “TALLY”

Staff Details

ABOUT THE DEPARTMENT

The year 1974 signifies a land mark in the annals of S.V.K.P & Dr K.S Raju Arts & Science College, Penugonda, a year that saw the dawn of a Department of Commerce as sequel to a long felt need for growth in business and industry. Time has marched on and so has the department, through sunshine, cloud and rain. Turning the clock back to her pre-natal phases, we observe that the decision to create a department for imparting formal education in Commerce was by no means a stray outcome of history. Looking at the future we are led to ask ourselves: What role should the department assume to help the nation along the road to “sustainability”? Clearly, with the burgeoning complexities in the world of business, achieving a fit with societal expectations is no mean task. Increasingly better quality education and research opportunities that conduce to India’s developmental objectives will have to be offered so as to ensure greater value-edition by the department. The Department of commerce established in 1974, is one of the oldest departments from the inception of the college and has started B.com first and Second years simultaneously. Since then the department has earned name for itself in Andhra University Area and in the State. The faculty of the department has distinguished themselves in several ways senior faculty members selected through selection committee constituted by the Government of Andhra Pradesh. The faculty members are competent, qualified, and experienced teachers who are engaged in consultancy work and extension services. The department actively participates in the Academic Exchange Programmes and Organizes a Bridge Course in commerce to uphold the students from Non-Commerce Group students. The Department has prepared and published teaching, learning material for B.Com students. Over the years the course has evolved itself and undergone changes with the changing environment. The nomenclature of the department is also appropriately changed. The teaching techniques used by the faculty are modern. It includes, besides class room instruction, methods like case study, role playing, group discussion, individual presentation, Audio-Video electronic presentation. Extension field work training to give Practical exposure to live situations and the behavioral orientation are the special features of the programme. The Department has a library of its own. The department has organized a State Level one day seminar on the auspicious occasion of Commerce Teachers’ Conference Meeting held on 19^thApril, 1996. The department offers several short term certificate courses in E-Commerce, Accounting Package, Insurance & Risk Coverage, Advertising & marketing and Entrepreneurship Development. The department has two computer labs on its own and they have established in January, 2009 and August, 2016 respectively. Due to increasing the importance of computerized accounting, B.com Computer Applications course has been started from the academic year 2012-13 and additional section has been started from 2020-21 academic year.

Challenges Ahead

In this era of LPG, liberalization, privatization and globalization and with the impending implications of GATT and WTO looming large, education in increasingly and inevitably being construed as commercial product and business enterprise, governed by market forces and the principles of market place. Time is not far off when the Foreign Universities will set up their campuses on Indian Soil and admit Indian Students to their institutions. The department of commerce should gear itself up to a face stiff competition in offering top quality education by diversifying and restructuring the courses, meeting the expectations of all stakeholders, introducing choice – based cafeteria model credit system as advocated by the UGC. In this connection we look up for more skills – oriented certificate courses, a computer lab and facilities for E-learning for B.Com., students will be added in the next academic year. Today, as the world eagerly waits at the threshold of the third millennium, our thirty one year old department, with head held high and resolute will, moves on, for, service to society through “advancement in learning” is her very reason for living long may our department live!

Objectives of the Department:

To develop creativity and self–confidence, self-sufficiency and employability.
Optimization and integration of modern methods of teaching and learning opportunities.
To promote the concept of earning while learning.
To shape the students useful to the society and the nation.
To impart the value based education.
To shape the students as future entrepreneurs and industrialists.
To prepare students to face various competitive examinations as well as for admission to post graduate courses.
To improve the total personality of the students.
To mould the students to face the future challenges.

Curricular Aspects:

com., (General) and B.Com., (Vocational)
Syllabi of Adikavi Nannaya University for 2015 -16 admitted batch and Autonomy Syllabi for 2019-20 admitted batches is followed.
Bridge courses are conducted for first B.Com students (Non – Commerce).
Previous university public examination question paper files are maintained.
Model question paper files are accessible to the students.
Departmental meetings are conducted to discuss curricular and other aspects.
Remedial class are conducted for all B.Com., students who are lagging behind in their subjects
Various subject books are being lent to the students from our department library.
Department computer labs are being used by our commerce students.

STAFF PROFILE

Name	Qualification	Designation	Specialization	View Profile
R.N. Srinivasu	M.Com., PGDCS.	Lecturer	Agrl. Economics & Rural Development	View
J. Murali Mohana Rao	M.Com.,B.Li.Sc.	Lecturer	Banking	View
G. Srinivas	M.Com, ICWA (Inter)	Lecturer	Accountancy	View
J. Murali Krishna	M.Com.	Lecturer	Taxation	View
M.S.S. Narayana Baba	M.Com.	Lecturer	Accounting	View

Publications

Publication per faculty :

Sasi Kumar – 03

Number of papers published in peer reviewed journals (national / international) by faculty and students : National – 2, International – 01

A paper on “Communication Skills” was published in National Research Journal- Voice by Department of English, BN College, Dhubri, Assam in 2011 with ISSN : 22309934
A paper on “Dalit Women’s Writing : A new voice of Anger” was published in National Research Journal – Voice by Department of English, BN College, Dhubri, Assam in 2015 with ISSN : 22309934.
International Journal of Academic Research, Vol.3, Issue 10 (4), October, 2016 with impact factor 4.535

Books with ISBN/ISSN numbers with details of publishers : 01

A paper on “Nihilistic Philosophy in John Barth’s Early Novels – A study” was published in ‘Transculturalism-A critique’ with ISBN:978-8192211-6-8, Dhubri, Assam in 2012.

P.Y. Krupavaram – 04

Number of papers published in peer reviewed journals (national / international) by faculty and students : International – 04

A paper on “A wonderful detective writer” was published in International Journal of Academic Research, Vol.1, Issue 3 (1), September, 2014
A paper on “Behind the success of Harry Potter” was published in International Journal of Academic Research, Vol.2, Issue 2 (1), April – June, 2015
A paper on “Methods of Teaching English” was published in International Journal of Academic Research, Vol.2, Issue 4 (7), October – December, 2015 with impact factor 3.075
A paper on “Poverty and Human Rights” was published in International Journal of Academic Research, Vol.3, Issue 10 (4), October, 2016 with impact factor 4.535

Malleswari – 01

Number of papers published in peer reviewed journals (national / international) by faculty and students : International – 01

International Journal of Academic Research, Vol.3, Issue 10 (4), October, 2016 with impact factor 4.535

Seminars/Conferences/Workshops organized

National : The department of English in collaboration with Social Sciences organized a two day UGC sponsored national seminar on “Human Rights Education : Perspectives and Prospects” on 20^th & 21^st August, 2016.

The Department of English conducted essay writing competition to UG students in district level TST – 2016 (Talent Search Test) organised by IQAC in collaboration with District Resource Centre (DRC), West Godavari District on 11-11-2016 on the eve of National Education Day.

Seminars/Conferences/Workshops Attended

R.N. Srinivasu,

J.Murali Mohana Rao

Attended 7-day Teacher Training Program from 02.12.2019 to 09.12.2019 on “Usage of ICT in Teaching Learning Process” held at MVNJS & RVR College of Arts & Science College, MALIKIPURAM.
Attended one day seminar on “Demonetization in India, the Philosophy, Practice and Problems” on 16.12.2016 held at N.R College (Autonomous), BHIMAVARAM.
Attended two days seminar on “Human Right Education: Perspectives & Prospects” on 20.8.2016 and 21.8.2016 held at V.K.P. & Dr. K.S. Raju Arts & Science College, PENUGONDA.
Attended two days seminar on “Writers of Godavari Districts – Literature” on 19.9.2015 and 20.9.2015 held at V.K.P. & Dr. K.S. Raju Arts & Science College, PENUGONDA.
Attended two days seminar on “Women in the Globalized Economy Amidst the menace of Violence” on 07.03.2015 and 08.3.2015 held at K.S.D. Mahila Kalasala, TANUKU.
Attended three days seminar on “Tally ERP 9” from 27.9.2012 and 29.9.2012 held at Andhra Christian College, GUNTUR.
Attended two days seminar on “Ethics in Advertising – Impact on Cosumer Behaviour” on 29.9.2011 and 30.9.2011 held at K.S.D. Mahila Kalasala, TANUKU
Attended two days seminar on “Indian Democracy – It’s Challenges” on 13.8.2011 and 14.8.2011 held at V.K.P. & Dr. K.S. Raju Arts & Science College, PENUGONDA.

G.Srinivas

Attended to National Quiz on youth red cross organized by Nazareth College of Education for Women, Avadi, Chennai on 07/12/2020.
Attended one day National Webinar on Intellectual Property Rights – Emerging issues and Challenges on 14/07/2020 at MVN JS& RVR College of Arts and Science Malikipuram.
Attended Six days FDP on Teacher Retraining Programme from 9^th march to 14^th March 2020 held at at V.K.P. & Dr. K.S. Raju Arts & Science College, PENUGONDA.
Attended two days seminar on “ University Level Student Seminar from 6-3-2019 and 07-03-2019 at S.C.I.M Government Degree And P.G College – Tanuku.
Attended two days seminar on “Writers of Godavari Districts – Literature” on 19.9.2015 and 20.9.2015 held at V.K.P. & Dr. K.S. Raju Arts & Science College, PENUGONDA.
Attended two days seminar on “Women in the Globalized Economy Amidst the menace of Violence” on 07.03.2015 and 08.3.2015 held at K.S.D. Mahila Kalasala, TANUKU.
Attended three days seminar on “Tally ERP 9” from 27.9.2012 and 29.9.2012 held at Andhra Christian College, GUNTUR.

J. Murali Krishna

M.S.S Narayana Baba

Participated webinar on “Intellectual Property Rights: The Academic Perspective” Dated. 15-06-2020 Organized by Department of Commerce in Association with IQAC, Sri YN COLLEGE, NARASAPUR. W.G.Dt.AP.
Participated National Webinar on “Application of Chemistry: Soldier & Society”, Dated:09-06-2020 Organized by Department of Chemistry (UG & PG) in Association with IQAC, SRI.YN COLLEGE, NARASAPUR, W.G.Dt.AP.
Participated Webinar on “Soft Skills”, Dated: 07-06-2020 Organized by Govt.Degree College, ICHAPURAM, Srikakulam Dt.A.P.
Participated Webinar on “Criative Writing of Research Proposal & Articals” Dated: 04-06-2020 Organised by Department of Physics, Adikavinannaya University, Rajamahendravaram, E.G.Dt. AP.
Participated Webinar on “Research Methodology” Dated: 21-05-2020 Organised by GVD Govt. Degree College(W), Nidadavolu. W.G.Dt. AP.
Participated Webinar on “Online Teaching Methods Post COVID-19” Dated : 20-05-2020 Organised by Department of Computer Science (UG & PG), SRI YN COLLEGE, NARASAPURAM, W.G.Dt. AP.
Participated Webinar on “Strategies for Preparation & Cracking Civil Services Examination” Dated: 17-05-2020 Organised by JKC & Center for Capacity Building, Govt. Degree College, Ravulapalem.
Participated Webinar on “Corporate Social Responsibility and Sustainable Development” Dated: 15-05-2020 Organised by Institute of Public Enterprise, Hyderabad and Adikavi Nannaya University, Rajamahendravaram. E.G.Dt. AP.

Student Strength Programme Wise

Sl. No.	Academic Year	Name of the Course / Programme (refer question no. 4)	Applications received	Selected	Enrolled		Pass Percentage
Sl. No.	Academic Year		Applications received	Selected	*M	*F	Pass Percentage
1.	2011–12	I B.A., B.Sc., & B.Com.,	433	433	243	190	58.39%
		II B.A., B.Sc., & B.Com.,	431	431	242	189	64.35%
2.	2012–13	I B.A., B.Sc., & B.Com.,	461	461	253	208	67.82%
		II B.A., B.Sc., & B.Com.,	418	418	235	183	71.32%
3.	2013–14	I B.A., B.Sc., & B.Com.,	490	490	294	196	71.40%
		II B.A., B.Sc., & B.Com.,	432	432	230	202	73.08%
4.	2014–15	I B.A., B.Sc., & B.Com.,	529	529	310	219	85.28%
		II B.A., B.Sc., & B.Com.,	462	462	270	192	85.86%
5.	2015–16	I B.A., B.Sc., & B.Com.,	497	497	251	246	93.02%
		II B.A., B.Sc., & B.Com.,	506	506	294	212	85.33%

Result Analysis

Year	Appeared	Passed	Pass %
2011-2012	419	311	74
2012-2013	437	339	76
2013-2014	444	317	71
2014-2015	489	417	85
2015-2016 (1^st Sem.)	462	316	68
2015-2016 (2^nd Sem.)	430	400	93
2015-2016 (3^rd Sem.)	394	330	84
2016-2017 (1^st Sem.)	539	474	88
2016-2017 (2^nd Sem.)	510	418	82
2016-2017 (3^rd Sem.)	394	330	84
2017-2018 (1^st Sem.)	509	439	86
2017-2018 (2^nd Sem.)	509	377	74
2017-2018 (3rd Sem.)	478	459	96
2018-2019 (1^st Sem.)	559	487	87
2018-2019 (2^nd Sem.)	543	461	85
2018-2019 (3^rd Sem.)	469	406	86
2019-2020 (1^st Sem.)	680	671	99
2019-2020 (2^nd Sem.)	650	592	91
2019-2020 (3^rd Sem.)	526	485	92

Best Practices

Participated in all phases of Janma Bhoomi Programmes
AIDS Awareness Programmes
Clean & Green Programme and Swachh Bharat
Participated in Vanam-Manam Programme
Conducted Training classes in English for Teaching & Non-Teaching staff of the college
The Faculty offers consultancy to the local School Teachers and junior college lecturers

Extension Activities

Teaching Grammar and Phonetics in Local Schools.
Providing Material / Guidance to students appearing for competitive exams / M. A., English / AUCET / ICET / EDCET.

Guest Lectures

Sl. No.	Name and Designation	Date	Topic
1.	Sri Y. N. Sanjeeva Rao, Retd. Principal S.V.K.P & Dr. K. S. Raju Arts & Science College, Penugonda	12-09-2011	English and Communication Skills
2.	Smt.A. Rani, Lecturer in English, ABN & PRR College, Kovvur	21-12-2012	Spoken English
3.	Smt.S. Usha Rani, Lecturer in English, SKSD Mahila Kalasala, Tanuku	20-12-2013	Phonetics
4.	Sri T.S. Rajesh, Lecturer in English (Rtd.), SKBR College, Amalapuram	08-01-2014	Effective Communication
5.	Sri M. Sunil Gavaskar, Director, Pragna Educational Society, Jangareddigudem	10-09-2014	Communication Skills and Memory Techniques
6.	Sri V.V. Subba Rao, Lecturer in English, SMBTAV & SN Degree College, Veeravasaram	30-09-2015	Communication Skills
7.	Sri B.P. Jaganadha Rao, Professor in English (Rtd.), Osmania University, Hyderabad	06-02-2016	Communication Skills

Teaching methods adopted

Quiz Programmes
Seminars
Power Point Presentations
Audio visual Classes
Preparation of Charts and Tables on Subject Themes
Study Projects
Problem Solving Sessions
Field Trips
Socio Economic Survey

SWOC Analysis

Strengths:

Well qualified, experienced and dedicated faculty.
Two commerce labs with 51 computer systems.
Faculty offers consultancy services in taxation, tally and accountancy services.
Department Library with 470

Weaknesses:

Poor communication skills of the students with rural background.

Opportunities:

There is an increasing demand for commerce graduates in the industrial field.
Commerce graduate can have option for professional courses such as C.A./ICWA/CS and MBA which in turn yields higher income.

Challenges:

Training the students from rural areas with Telugu medium background.
Developing students with employability skills.

Annual Curricular PLANS

Annual Curricular Plans-2020-2021

1	R.N. Srinivasu	I SEM	II SEM	III SEM	IV SEM	V SEM	VI SEM
2	J. MuraliMohanaRao	I SEM	II SEM	III SEM	IV SEM	V SEM	VI SEM
3	G. Srinivas	I SEM	II SEM	III SEM	IV SEM	V SEM	VI SEM
4	J. Murali Krishna	I SEM	II SEM	III SEM	IV SEM	V SEM	VI SEM
5	M.S.S. Narayana Baba	I SEM	II SEM	III SEM	IV SEM	V SEM	VI SEM

Future Plans

To strengthen collaboration by maintaining tie ups with industries, organisations and other universities.
To apply for Minor Research Projects.
To apply for SET/NET/Ph.D

DEPARTMENT OF COMMERCE

Staff Details

R.N. Srinivasu

J. Murali Mohana Rao

G. Srinivas

J. Murali Krishna

M.S.S. Narayana Baba

Challenges Ahead

Objectives of the Department:

Curricular Aspects:

Name

Qualification

Designation

Specialization

View Profile

Publication per faculty :

Sasi Kumar – 03

Number of papers published in peer reviewed journals (national / international) by faculty and students : National – 2, International – 01

A paper on “Communication Skills” was published in National Research Journal- Voice by Department of English, BN College, Dhubri, Assam in 2011 with ISSN : 22309934

A paper on “Dalit Women’s Writing : A new voice of Anger” was published in National Research Journal – Voice by Department of English, BN College, Dhubri, Assam in 2015 with ISSN : 22309934.

International Journal of Academic Research, Vol.3, Issue 10 (4), October, 2016 with impact factor 4.535

Books with ISBN/ISSN numbers with details of publishers : 01

A paper on “Nihilistic Philosophy in John Barth’s Early Novels – A study” was published in ‘Transculturalism-A critique’ with ISBN:978-8192211-6-8, Dhubri, Assam in 2012.

P.Y. Krupavaram – 04

Number of papers published in peer reviewed journals (national / international) by faculty and students : International – 04

A paper on “A wonderful detective writer” was published in International Journal of Academic Research, Vol.1, Issue 3 (1), September, 2014

A paper on “Behind the success of Harry Potter” was published in International Journal of Academic Research, Vol.2, Issue 2 (1), April – June, 2015

A paper on “Methods of Teaching English” was published in International Journal of Academic Research, Vol.2, Issue 4 (7), October – December, 2015 with impact factor 3.075

A paper on “Poverty and Human Rights” was published in International Journal of Academic Research, Vol.3, Issue 10 (4), October, 2016 with impact factor 4.535

Malleswari – 01

Number of papers published in peer reviewed journals (national / international) by faculty and students : International – 01

International Journal of Academic Research, Vol.3, Issue 10 (4), October, 2016 with impact factor 4.535

R.N. Srinivasu,

J.Murali Mohana Rao

G.Srinivas

J. Murali Krishna

M.S.S Narayana Baba

Annual Curricular Plans-2020-2021